About the Campaign

ZERO TO THREE created the Think Babies™ campaign to make the potential of every baby a national priority. The science is clear. Our brains grow faster between the ages of 0-3 than any later point in life, forming more than one million new neural connections every second. When babies have nurturing relationships, early learning experiences and good nutrition, those neural connections are stimulated and strengthened, laying a strong foundation for the rest of their lives. When babies don’t get what their growing brains need to thrive, they don’t develop as they should. This leads to life-long developmental, educational, social, and health challenges. When we Think Babies™ and invest in infants, toddlers and their families, we ensure a strong future for us all.