About the Campaign

The science is clear. Our brains grow faster between the ages of 0-3 than any later point in life. When babies have nurturing relationships with parents and caregivers, enriching early learning experiences, and strong physical health and nutrition, they have a crucial foundation for healthy development. But when babies don’t get what their growing brains need to thrive, this leads to life-long developmental, educational, social, and health challenges.

ZERO TO THREE created the Think Babies campaign to make the potential of every baby our national priority. When we Think Babies, we create stronger families, vibrant communities, and a prosperous country.

Policy Priorities

Think Babies prioritizes four core policy areas to support babies and their families.

Quality, affordable child care

Families need access to quality affordable child care that surrounds infants and toddlers with a safe environment, nurturing relationships with caring adults, and strong early learning experiences. Policies can help improve the quality and availability of child care options for children ages 0-3 and help families who struggle to afford quality care.

Time for parents to bond with their babies

Parents and their babies need dedicated time together after birth or adoption to develop close, nurturing relationships that set the foundation for a child’s healthy development. Policies can expand paid time off options for parents who work and allow them the time they need to bond with their babies during those critical early months.

Healthy emotional development

Children who feel loved, comforted, and have the freedom to play form more brain connections, which increases their ability to trust, relate, communicate, and learn. Healthy, nurturing relationships with parents and caregivers lay the foundation for a baby’s social and emotional development. Policies can provide parents with guidance, resources, services, and support that help them nurture their babies and set them up for a healthy life.

Strong physical health and nutrition

Supporting a baby’s health and wellness during this important period of rapid growth and development is essential. Preventive health care and screenings, as well as a healthy, nutritious diet are vital for a baby’s developing brain. Policies can ensure families have consistent access to quality health services and nutrition support programs for infants, toddlers, and pregnant women.


Take Action

Together, we can raise our voices to make sure every baby has the best start in life. You can Think Babies whether you have 1 minute, 10 minutes, or more: